Sunday, March 18, 2012

Around the World in 5 weeks

A razor seems pretty basic in the lives of many, but choosing a brand can be challenging, not only with a razor but for several household items. I thought Gillette did a fantastic job selling their product through this commercial. The clips of this guy exploring the world made me feel like I was right beside him experiencing these things with him. I loved that the commercial gave life lessons as well as showed the things that are out in the world that we should all experience. For awhile I forgot it was a razor commercial, but was reminded at the very end, but was left thinking of all of the fun things he did. 

Sunday, March 11, 2012

Diamond's Are a Girl's Best Friend--Cartier






This advertisement blew my mind. The commercial definitely seemed like an ad for a new movie, but turns out it was for the one and only Cartier. What made this commercial so eloquent was the fact that there was no voices or words, the only thing heard was the music. It was almost hypnotizing and I got the feeling I was in a dream. As the cheetah made it's way through the snowy terrane and passed all the Cartier consumers (the woman with the ring, the man with the watch) he soon realizes where HIS Cartier is hiding. The end of the commercial was touching because it was a feeling of a pet finding it's owner after being lost, and getting the feeling that Cartier's jewelry brings people together. 

Sunday, March 4, 2012

NBA-Knock It Down

I have always been a huge fan of basketball, and this commercial made me love the NBA even more. I found the editing to flow very well and made me want to re-watch the commercial several times. The song was fun and uplifting got me excited for March Madness!