Sunday, March 11, 2012

Diamond's Are a Girl's Best Friend--Cartier






This advertisement blew my mind. The commercial definitely seemed like an ad for a new movie, but turns out it was for the one and only Cartier. What made this commercial so eloquent was the fact that there was no voices or words, the only thing heard was the music. It was almost hypnotizing and I got the feeling I was in a dream. As the cheetah made it's way through the snowy terrane and passed all the Cartier consumers (the woman with the ring, the man with the watch) he soon realizes where HIS Cartier is hiding. The end of the commercial was touching because it was a feeling of a pet finding it's owner after being lost, and getting the feeling that Cartier's jewelry brings people together. 

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